Creativity at is finest including quite a leap of faith from the brand, have to love those guys down in Brazil.
The ad won't do anything until the video plays, upon play the video is so hot that it heats up the banners. Linking content and ad makes a lot of sense.
http://www.bannerblog.com.au/2008/07/nissin_hot.php
Is there a way to scale out these ideas?
-Troels Smit
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