Monday, April 27, 2009

The display ad opportunities you’re overlooking

A couple of very decent insights from Dean. More than anything I agree with the need to differentiate between how you measure Display and Search. Using and measuring display advertising on it's abillity to build brand awareness and purchase intent is key.

Is standardizing the metrics the real challenge?



"Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 2009. Looking at innovative campaigns and conversions in trying times."

-Troels Smit

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