Purchase Consideration

There was a time where your purchase consideration relied on information from friends and family. These days it's all about where Google takes you. Tomorrow it will be about how Marketers follow up. 


But the day after tomorrow, we'll be back to information from friends and family. Watch out for the day social media gets it right. The day Social make it easier than a google search, to quickly get the purchase consideration data points that you not only trust - and will also get you closer to your circles of friends.