An interesting story on MediaPost today talks about whether or not marketers should be developing apps as part of reaching certain market segments.
The question is, how do you create adoption? A good answer might be: Run a mobile display campaign to create awareness and installs. However:
How do I measure and optimize my mobile campaign with regards to installs and downloads?
The issue here is that mobile devices don't cater for the same cookie technology as online. So custom solutions must be developed for the mobile market. 3rd party ad servers have made little progress on this front, but the first one to solve this and package a solution will have a big advantage in taking over the mobile market.
Who will be the first ad server to provide conversion based optimization technology for mobile?
Send me an email if you want to partner with EB on developing this solution.
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1 comment:
I even didn't know that conversion based optimization is so complicated problem for mobile technology. It is very important problem as it is necessary to know the traffic parameters of each application. I'll wait for new posts with solutions description.
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