The ability to run a display advertising campaign that can match the ROI of my search marketing spend is a potentially game-changing proposition

What is Marketing? Is marketing about tricking the mind to pay attention to a brand, or about delivering content that is relevant. Is it about finding out of green or blue works best to have the call-to-action stand out? Or is about bringing value to the customer and establishing a conversation?
New Technology from Yahoo apparently deliveres 20x ROI on Display campaigns, and is similar to Search campaigns for HP ... let's for a second assume that this is true. This means that we have users that are not actively searching for a brand becoming 20 times more likely to stop what they are doing and click on a display ad, a trick of mind I say. People that search are the very bottom of the purchase funnel, and anyone that claims display is close to that have misunderstood the value of a display campaign. On the other hand, standing out from the clutter is of outmost importance.
Here's how I think it works. Premium inventory equals brand awareness, and brand awareness equals conversions of paid or organic Search.

I do believe in and applaud the Yahoo Smart Ads as they are likely to help their ROS and DR clients, but HP?

Thanks,
Troels Smit - http://bizmondo.blogspot.com/