Just had a chance to read up on Wolfram Alpha, the new Search Engine.
Link: http://www.wolframalpha.com/
Doubt that it works, if it does then it needs to be combined with Augmented Reality ASAP. Geeking aside, this might be a great opportunity for contextual and low funnel, high ROI, advertising.
How can they differentiate themselves from Google in terms of advertising?
-Troels Smit
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