A Hook is a single phrase or sentence that describes an offer’s primary benefit. - http://book.personalmba.com/hook/
My company develops a complicated technical solution aimed to bring transparency and efficiency to audience buying, a new way of identifying consumers and buying the right impressions. The solution has shown to work 3x better then similar solutions when it comes to brand awareness - another marketing term. I'm trying to come up with a great hook. Do you have any ideas? How about:
'Out of sight, out of mind'? - 'Top of site, Top of mind"
or
'300% increased awareness to report on '
or
Top of mind
or
3x more likely to remember you
or
The right way to get awareness to your brand
or
Beat brand awareness benchmarks 3x
Monday, January 16, 2012
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